love vibe
Visual identity design for “Love vibe” the only instagrammable restaurant/cafe that focuses on the connection, celebration and community.
A restaurant with playful and elegant concepts, for women and men, in Abu Dhabi who want to celebrate life, create and celebrate a prosperous and successful community. They use elegant and playful branding to make the experience more elegant yet inviting.
Task
Brand identity & visual assets for an Instagrammable restaurant
love vibe - most loveable and Instagrammable restaurant in dubai
We partnered with Love Vibe to bring their vision of creating the most loveable and Instagrammable restaurants to life. Inspired by their culture of togetherness, celebration, and genuine experiences, we developed a brand system that encapsulates the playful yet elegant nature of Love Vibe.
Branding and Identity – strategy and design
Print Collateral – packaging and dielines
Illustrations – implemented in visual identity
Digital pressence – instagram templates
Food truck – design and dielines
Business Cards – The business cards for Love Vibe are designed to be minimalistic yet impactful, using the brand’s color palette and typography to create a sophisticated look.
Merchandise – The brand’s identity extends to various merchandise, including elegant menus, branded apparel, and chic packaging, ensuring a cohesive and immersive brand experience.
The color scheme includes a range of pastels and bold statement colors. These colors were chosen to evoke a sense of elegance and playfulness, aligning with the brand’s vibrant energy.
Brand Design – The design reflects Love Vibe’s vibrant and playful energy, enhancing the customer experience with visually appealing and easy-to-navigate layouts.
Digital Presence – Love Vibe’s digital presence is designed to be immersive and engaging, using the brand’s visual elements to create a cohesive online experience that mirrors the physical spaces.
Our strategic approach for Love Vibe focused on highlighting their unique selling points: creating elegant yet inviting environments, offering food that speaks to the imagination, and maintaining a playful yet mature vibe. This strategy included market research, audience targeting, and trend analysis to ensure the brand’s success.
Brand Identity System
Logo Design
Color Palette and Typography
Print and Digital Collateral
Brand Story and Messaging
Comprehensive Brand Guidelines
At the core of Love Vibe is a narrative centered around connection, celebration, and community. We crafted a compelling brand story that resonates with their target audience of individuals seeking high-end yet playful dining experiences.
“Collaborating with Uhmo has been a game-changer for Love Vibe. Their ability to translate our vision into a cohesive and captivating brand identity has exceeded our expectations.”
— NOORA, LOVE VIBE
LET’s MAKE
MAGIC
Saskia founded UHMO to redefine the landscape of soul and heart-led businesses into flourishing scaling empires.
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